Reinventing How Drugs Are Invented: Making a Case for Simplicity in Drug Development and Production

The biopharmaceutical industry has entered into a creativity crisis. Despite billions in revenue, it has become a stagnant behemoth, struggling to deliver new therapies near the pace or price that the world needs. The industry’s institutional reputation is almost as low as it can get. And although “big-pharma” profits remain buoyant, research and development (R&D) productivity is declining steadily — an awkward fact for an industry that depends so greatly on innovation to maintain healthy margins.